Trusted Growth Partner For Immigration Consultancies
How a UK immigration consultancy stopped losing Express Entry clients after the consultation and then doubled their monthly intake.
A UK-based immigration consultancy specialising in Canadian Express Entry applications. Operating for four years, with a steady but plateauing client base.
Two senior consultants and one admin coordinator handling the full intake, consultation, and onboarding process.
Approximately 35 paid consultations per month, sourced through Google Ads and organic referrals.
£3,200 per month on Google Ads. Generating roughly 35 consultations at approximately £91 per consultation.
Consultations were coming in. The conversations were going well. But signed clients were not keeping pace with consultation volume.
Out of roughly 35 consultations per month, only 6 to 7 were converting into signed, paid engagements. That is a 19% close rate on warm, paid consultations where the prospect had already shown serious intent.
There was no structured post-consultation process. Follow-up was manual, inconsistent, and dependent on whoever remembered to do it. The CRM had leads marked as "warm" with no defined next action or timeline attached.
The team was blaming lead quality. The actual problem was downstream. The real cost was not the ad spend. It was the 28 to 29 consultations per month where a serious Express Entry prospect left without signing, entered the decision window with their spouse, and heard nothing useful from the consultancy until it was too late.
Paid consultations per month
Signed clients per month. 19% close rate.
Warm prospects lost each month after the call
The ads were doing their job. The problem was downstream. Phase 1 fixed the leak. Phase 2 scaled the traffic once the path was tight.
The prospect left with verbal information about their CRS score, document requirements, and estimated timeline. Nothing written they could review that evening with their spouse. The consultancy's thinking was trapped inside the call.
Someone would check the CRM when they had a free moment, often three to five days after the consultation. By that point, the prospect had already spoken to their spouse, compared two other consultancies, and often made a decision.
The person who attended the consultation understood the value. The spouse, often the co-decision-maker on a major immigration commitment, had nothing to reference except what the prospect remembered from the call.
Four structured touchpoints, each designed for a different moment in the prospect's decision window. No pressure. Consistent presence.
Sent within 2 hours of consultation ending. Personalised with the prospect's CRS score range, NOC classification discussed, ECA status, and a clear written next step. The consultant filled in a short template immediately after the call.
A short follow-up message checking whether the prospect had questions after reviewing the recap. No pressure. Just visible and responsive at the moment the internal conversation was likely happening.
A short document titled "What to expect if you proceed with your Express Entry application." Covering timeline, costs, document stages, and what the consultancy handles versus what the applicant handles. Written for someone who was not on the original call.
A message offering a 10-minute follow-up call with a direct booking link. After this, the sequence closed. No chasing. No repeated pings into silence.
The existing structure was broad. One campaign, one ad group mixing informational and high-intent terms, and a general services page. We rebuilt it with three changes.
| Week | Action |
|---|---|
| 1 | Intake audit completed. Three follow-up gaps identified and documented. |
| 1 to 3 | GoHighLevel follow-up sequence built, tested, and activated. Pipeline tracking configured. |
| 4 | First full month of automated follow-up running. Consultation-to-signed rate monitored. |
| 5 | Google Ads audit completed. Campaign restructure planned and signed off. |
| 5 to 7 | New campaign structure launched. Dedicated Express Entry landing page live. |
| 7 to 10 | Ad spend scaled from £3,200 to £4,800 per month as conversion rate held and improved. |
| 12 | Full three-month review completed. All metrics compared against pre-engagement baseline. |
All figures compare the three months before engagement with Month 3 after both phases were active.
"We assumed we needed more leads. The actual problem was that we were losing people we had already spoken to. The follow-up system changed that before we spent a single extra pound on ads. Once both were running together, the growth was obvious."
Founding Consultant, name withheld by request
Feedback from the consultancy suggested that many Express Entry prospects have the spouse conversation the same evening as the consultation. Day 3 was too late in some cases. The sequence has since been adjusted to deliver the spouse-facing document on Day 1 alongside the short check-in message.
The original Google Ads account was tracking form submissions but not distinguishing between consultation bookings and general enquiries. This meant the first two weeks of Phase 2 were partially optimising on noisy data. Clean conversion tracking should be verified before any campaign restructure goes live.
It had a signed-client conversion problem caused by a structural gap between the consultation and the decision. Fixing the follow-up path first meant that when we scaled ad spend, every additional consultation entered a system that could actually close it. More traffic into a leaking system produces more waste. More traffic into a working system produces growth.
You answer a short set of questions about your current intake path. We inspect it and return a written report with the clearest leak and one concrete first fix. No sales call until after you have read it.